The shop - which has a sister store on Carnaby Street - sells hand-crafted items made in England, Scotland and Wales by allowing creators to use the shelves and surfaces within to showcase British designs of one-of-a-kind crafts and gifts. It's a noble endeavour, showcasing British craft and design on a collaborative model that still aims to make a profit, and whilst things on the first floor of St Pancras International were typically quiet, a few interested souls were coming through the doors. One gripe, however, is that it seems rather counter-intuitive that so few of the contents were adequately labelled. Surely if the shop-owners could do something simple to fix this they would be likely to sell more.
For more, see http://thingsbritish.co.uk