As I'm sure anyone who has passed the park has noticed, over in Hyde Park, they've got wise to this, and erected a temporary shrine to all things wintry on that lucrative patch of grass where they put festivals in the summer.
In amongst the fun, there's London's largest ice rink, a giant Ferris wheel and a tent for Zippo’s Christmas Circus. There is also a German Market with 50 chalets, a North Pole Slide and plenty of Christmas oriented fun and games. The only problem is that it all comes at significant cost.
For more on the Winter Wonderland, visit http://www.hydeparkwinterwonderland.com