Fresh from a marketing triumph which saw them sponsoring Bradley Wiggins through Tour de France and Olympic victories, the people from Team Sky have paid to organise some led rides around London today, taking in Hillingdon, Wandsworth, Richmond and other areas.
The rides sound quite fun - providing the drizzle holds off - and offer a slightly different experience to your usual ambling biking, as long as you can find one suited to your abilities.
For more, see
http://www.tfl.gov.uk/roadusers/cycling/15351.aspx
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